Why decision making?
The way I see it is, each and every one of us makes countless decisions daily: what to have for lunch, which task to focus on, whether to go out or stay home and so on. Admittedly, not all of these decisions have very high stakes. If you pick the wrong lunch spot, you'll be a bit worse off, but probably not by very much. However, we all have also situations in which the stakes are high. And in those cases, it pays to make a good decision.
That's why this blog exists.
I believe that there are many tools, ideas and viewpoints that can help us make better decisions. And crucially, they can be applied in both problems big and small. So even though you might not face that big decision just now, you can still practice on the smaller issues - and be ready when the time comes.
Secondly, this blog is also about communicating between academics and practitioners. I love academia (as one should, if pursuing a PhD), but I also love application. At the moment academia is too closed off, too insulated. We need to do a better job of explaining and marketing (a word which most academics loathe) our research so people can in fact use it.
Explaining research is not easy. At least not for me, or at least not yet. But practice makes perfect. And that's also why this blog exists.
I hope you enjoy the ride!